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Job Description

Art Director

Key Responsibilities:

  • Responsible for the overall look of an Ad.
  • Gaining an understanding of the target audience and business that the advert is aimed at.
  • Responsible for developing the concept of Ad with the creative team.
  • Working closely with the copywriter to generate creative ideas and concepts to fulfil the client's brief.
  • Pitching ideas to clients.
  • Producing sketches or 'storyboards' (television) or 'roughs' or 'scamps' (print) to communicate ideas to the client.
  • Working on several campaigns at once, sometimes under pressure and often to tight deadlines.
  • Monitoring the effectiveness of advertising campaign.

 

Skills & Experience:

  • 3 to 5 years’ experience minimum in an Art Director role.
  • Good understand on Omni-channel approach and digital marketing
  • Comprehensive knowledge in advertising, graphic design, typography, layout and color sense.
  • Familiar with Adobe Photoshop, InDesign, Illustrator and able to prepare Final Artwork.
  • Degree qualified.